Website Management Services
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BizSmartWeb Services Include Website Management
What Is a Website Management Plan?
A website Management plan is exactly what it sounds like: an ongoing plan to Manage and update your website content. That often requires more work than most people can make time for or know how to do well, so they turn to outside agencies to maintain their website for them.
Website Management Services
Website Management is all about the content.
Keeping your website well maintained and updated is not the only thing that requires constant attention. Content and design updates keep your site fresh and focused. Online marketing strategies and ongoing Search Engine Optimization (SEO) ensure that customers discover your business online. Updates and new products are essential to eCommerce websites.
A website management plan is an ongoing service to keep the website content and products up-to-date. This usually includes changes to page layouts, adding or editing written content, adding or changing photos and other digital media, adding new products to your eCommerce store.
Website management needs will vary depending on the complexity of your website. Some websites are fairly static and require little content management. Others will require almost daily or weekly content management, especially some eCommerce websites. Websites that are not kept up to date with fresh content can loose ranking on Google. Analytics and SEO monitoring and updates will be necessary to maintain your position on the internet.
Reliable & Professional Website Management Services
Your website matters to your business and you need to know it’s being professionally managed. A website manager is often referred to as a webmaster. An expert website manager will become a valued asset to your business allowing you to focus on managing the business while we take care of your internet presence. We manage website content, hosting functions, platform maintenance and performance optimization.
There is a long list of tasks that should be done to keep your website content fresh and your images up to date and the website user friendly. The most time consuming of these tasks are managing updates to your eCommerce store.
BizSmartWeb Website Management Services includes the following tasks as needed
So what is involved in creating an Effective Website Management Plan?
Create a content management plan for your website
Formulating your content management process requires an ongoing commitment of consistent time and effort. It’s the only way to earn the credibility you want from your customers when they come to your website.
Tips for managing your content: Successful website management requires that you designate a content manager. If you feel that you cannot take the time from your busy schedule, hire someone to do this for you.
Digital content management: Choose the appropriate plan for your current needs with an eye to future growth. Do you just have an informational website? Do you have content that will require regular updates? Most e-commerce websites will require a lot of content changes, product management, updates, and Marketing. How many user accounts will you require? How much storage space will you need for archiving?
User roles: Define user roles for Content Management. Not everyone needs to do everything all the time. Each user should have their own set of permissions, which controls access to content to keep everything organized.
Tips for deploying your content:
- A dedicated content manager will greatly aid content publishing. Every website platform and theme has its own ins and outs to remember and employ correctly, so your content manager can keep up with this.
- Cross-platform/device testing. Double-check how your content displays across multiple platforms and devices. Every editing interface for posts and pages claims to be “what you see is what you get” but that’s hardly ever the case.
- Set up a content publishing schedule. Regularly posted content encourages visitors to return as you build out your site.
- Evaluating performance analytics will generate actionable insights. You will need to review regular reports to see how website performance and traffic are trending.
- Choose two or three metrics to gauge — page views, clicks, returning visitors, referring pages, length of the site visit, and pages viewed during a visit.
- Once you’ve tracked performance metrics over time, act on that data. Determine what content is working best and why? What can you do to replicate that success? Which content is underperforming, and how can you rework it to be more effective?
Written Content Updates
As your business changes with time you will need to add, delete or edit your written content.
Digital Content Updates
Having current photographs and other digital content helps to keep your website fresh and current.
Editing, adding or deleting products from your eCommerce store can be time consuming, Let us take care of it.
Manage Online Store
Keeping track of inventory, pricing changes, shipping settings, payment options and order notifications.
We will use Google Analytics and other services to monitor the performance of your website and make improvements as necessary.
Search Engine Optimization is an ongoing process to ensure that your presence on Google and other Search Engines ranks well for your website.
As you make changes to your business you may need to update the layout of your website to accommodate new services or products.
Add or Update Forms
Over time your business will need to add, delete or edit your contact form, sign-up forms or other forms keeping them fresh and current.
Limitations – Changes to content will not include a redesign of the website or major additions. This will be priced separately.
Website Maintenance and Management Plans
Maintenance & Management Services
The last thing you probably want to do is spend time away from your busy schedule dealing with routine website Maintenance and Management issues. Making regular content and product updates can be time-consuming.
Don’t Worry! We help you keep your content current and fresh, and your products and pricing updated. We will keep your website framework secure, your core software updated, and ensure that your website remains healthy and operates at optimum levels.
One of the most important parts of operating a website is keeping it secure, fresh, and relevant.
Relax, we’ll take care of it!
Schedule a Free Consultation. We can help figure this out!