Strategic Website Design
Custom Website Design to fit your Small Business and help you grow!
So, What is Strategic Website Design?
BizSmartWeb Starts with the Strategic Planning to Design and Build Your Website at our First Consultation Meeting.
We want to hear about your business and identify your primary and secondary customer base. We want to focus on what your customers expect from you and figure out the best way to provide them with the solution that will answer their needs.
Our goal is to listen to you and get to know more about your business and what you want to accomplish. Are you looking for leads, online sales, scheduling a service call, or increasing your membership? We will ask questions, lots of questions, and take notes. Then, we will prepare a Strategic Website Design plan that will focus on your customers and how your website can best serve their needs.
The page layouts will include specific “Calls to Action” that will help funnel your visitors. We want to take them to the specific form, registration, signup, booking, or product that will connect your customer to a solution for their needs.
Each page on your website will contain “Keywords” that will help the search engines, Google, Bing, and others This helps them determine what your content is about so they can include your website page in search results. We Use RankMath Pro as an SEO tool to ensure that your website is designed and optimized correctly for the best search results on all search engines.
Our Strategic Website Design process also monitors the Performance and Structure of the website to ensure that it meets the Speed and Performance requirements to rank well with Google, Bing, and other search engines.
This type of Strategic Website Design is not included with any of the discount website builders like GoDaddy, Web.com, Weebly, and many other “Drag and Drop” template base systems.
BizSmartWeb uses the WordPress Platform with Elegant Themes to Design and Build Your Website.
Your Website will become a Conversion Focused, Visitor Friendly, Searchable, Lead Generating, Workhorse for your Business.
We use the WordPress platform to build your website. WordPress powers about one third of all websites on the internet. It is widely known as the most user-friendly website platform. It is secure, very SEO friendly and widely supported.
WordPress is a content management system with a back-end control panel where you can login and make edits and changes to the website content.
We pair a theme by Elegant Themes with WordPress that allows even more flexibility with the use of additional CSS code. Our primary Theme is DIVI which allows for unique wire-frame layouts that aid in creating a custom website unique to your business.
WordPress and DIVI work great with an e-commerce platform using a plugin called wooCommerce which is actually a plugin produced by WordPress. BizSmartWeb specializes in WordPress e-commerce design & development built on a DIVI Theme using wooCommerce. Whether you’re selling a dozen products or thousands of products, we can work with you to build your online store!
WordPress and DIVI Themes is a great fit for the small business websites. Together they are very flexible and can be configured to do just about anything.
Are you ready to create your new Business Website?
BizSmartWeb Services Include Custom Website Design Solutions for your Small Business. Here are just some of our design Services.
Conversion Focused Design
Our Business Smart website design solutions can leverage the power of the web to your advantage. We utilize persuasive design and psychological trigger strategies as a means to increase visitors focus. This also helps convert all those new visitors on your page into qualified leads. Resulting in valuable ongoing sales and increased profits. Whether you’re building from scratch or looking to overhaul– we can help.
Responsive Website Design ensures that your website will display correctly on any device, computer, laptop, pad, tablet or smartphones. Today over 60% percent of global web traffic originates from mobile devices. Up from 50 percent in the previous year. This trend will continue so it is more important than ever to be able to display your website correctly on a mobile device.
The first step in developing your website is our FREE Consultation. The key to all our successful projects is effective collaboration through communication. Therefore we start every project by getting together with our client to understand your business and what it is you hope to accomplish with the website. It is important that we get to know the feel, style and goals of your business. We will discuss the design process and go over any concerns that you may have. We also want to understand your competition and what it will take to put your business on top.
Developing a strategy for presenting the content of your website is one of the first steps in the process. We will work with you to determine what is needed as far as the number of pages, images, textual content. Then, we will consider other features that may be necessary to accomplish your needs. We will try to get into the minds of your ideal customer to establish a connection. We will create an engaging flow for the visitor that is the focus of converting your potential customers to paying customers.
Branding is a powerful way to influence perception and behavior of consumers. Positive branding is key to the success of a small business. Whether your marketing efforts start with just a logo, expand into a print advertising, or become a Web presence, your brand needs to remain “consistent”. We can also help with designing your LOGO.
Local Website Design
Your website is a critical component of your marketing strategy. Our Business Smart local website design solutions can leverage the power of the web on a local level. Hence, reinforce your brand and most importantly build new customers. Our SEO can focus on making sure you local business shows up on Google searches.
Search Engine Optimization
SEO or Search engine optimization is the process of optimizing your site for content, keywords, format, speed and other factors that affect the results of search engines like Google. Local website design SEO is important to help drive potential customers to your site. It takes time, focus, patience and experience to execute a well thought out strategy that will bring results.
Social Media Integration
Social media and your Website should work seamlessly together to promote your brand. Use of Social media provides a way to stay connected with an audience on a routine basis. It is an effective means of communication that allows businesses to promote their brand. Use it to develop a personality, and reach out to existing and potential customers.
If you are interested in selling products on your website we offer an eCommerce integrated solution. Whether you are selling 10 or 1,000 items our professional and secure eCommerce website will work for you. It provides you with a fully integrated on-line store and shopping cart for your products and gives you the ability to manage it.
A payment portal or gateway is a secure merchant service that provides a means for you to accept payments via credit card or a payment service provider such as PayPal. The payment portal may be provided by a bank or other financial service provider. This can be integrated into your website therefore allowing you to get paid online.
If you don't see what you need please let us know
We can help with just about any additional service or website feature that you will need for your Small Business!
Schedule a FREE Consultation!
Let us know what you need, we will schedule a Free Consultation, go over our website design process and provide you with a detailed proposal!
Maintenance & Management Services
There is a long list of maintenance and management tasks that are required to keep your website platform, hosting service, theme, and plugins up to date and tested for comparability. This includes monitoring the website for any malfunctions or conflict errors.
There is also a long list of tasks that should be done to keep your website content fresh and your images up to date and the website user-friendly. The most time-consuming of these tasks is managing updates to your eCommerce store.